About

 
Phil_Beresford.jpg
 
 

About

I’m an internationally awarded, senior level Digital Design professional with over 27 years’ experience working in Sydney and London – Passionate about creating best in class products, services and experiences. I have a critical eye for how service-led, human centered design and user experience can influence and engage users. My extensive design, technical and communication skills enable me to engage and influence stakeholders at all levels.

account experience includes

APRA AMCOS, NSW Rural Fire Service, Qantas, McDonald’s, Hyundai, Charter Hall, Commonwealth Bank, Bankwest, ASB Bank, Commsec, American Express, NRMA, Rip Curl, Netflix, Microsoft, Telstra, Optus.

Agencies

ARQ Group, BWM, TribalDDB, Apparent, TigerSpike, Zuni, M&C Saatchi, MAKE Agency, Future Büro, 303 Lowe, Moon, Wunderman, The Monkeys, MJW Advertising, VML. 

Skills

User Interface Design
User Experience Design
Mobile Application design
Creative Leadership
Conceptual Ideas & Visualisations
Art Direction
Responsive Design
Accessibility W3C
Design Systems
Agile work methodologies

Preferred Tools

Sketch
Figma
Invision
Principle
Adobe Creative Suite
Jira
Confluence


Awards

2014 Ripcurl

Cannes Lions Craft: Use of Data/Insight Silver
  Creative use of technology: Activation by Location or Proximity Bronze
  Branded Tech: Utility/Tool/Service Bronze
  Innovative use of Technology Finalist
  Web Platforms: Web services/App Finalist
CLIOS Digital/Social: Mobile: Apps Bronze
WPPed Cream Digital Winner
Spikes Asia Use of Technology Silver
  Mobile Applications Bronze
  Social for Mobile Bronze
  User Experience Silver
  Branded Tech (Off-line) Shortlist
  Other Consumer Products Silver
  Innovative Use of Technology Shortlist
MMA Smarties Wearables Impact on Marketing Gold
IAB. MIXX Branded Utility Silver
  Data-Inspired Creative Silver
  Mobile Bronze
AC&E Apps Highly Commended
  Mobile Marketing Category Winner
  Use of New Technology Category Winner
  UX, Interface & Navigation Design Highly Commended
B&T Best Digital Campaign Winner
LIA Digital - Apps Silver
FWA Mobile Mobile Site of the day
Creative Showcase 9.3 Winner
Mobius Awards Mobile Phones Winner
  Mobile Phones Best of show nominee
  All Other Digital Online Winner
Directory Big WON Rankings   #1 Mobile campaign globally
Commbank    
Mobius Awards Websites, Microsites, etc. Winner
AC&E UX, Interface & Navigation Design Category Winner
Spikes Asia User Experience (UX) Shortlist
One Show Interactive User Experience Design - Web - User Experience Merit
  Design craft Q3 Finalist
  Other consumer goods Q3 Finalist
  Digital: Websites & Microsites Highly Commended
2015    
SXSW Wearable Tech Finalist
AIMIA Awards Retail and Consumer Goods | Best Smartphone or Tablet Application Winner
  Most Innovative Digital Product or Service Winner
  Grand Prix Winner
Award Awards Digital - Other Mobile Bronze
  Digital - Apps Silver
  Digital - Digital Design Craft - App Design Silver  
D&AD Mobile Marketing, Mobile Apps Yellow Pencil
  Connected Products Wood pencil
ANDY Awards Mobile Advertising | Creative Technology Gold
Webbys MOBILE SITES & APPS | Best Use of GPS or Location Technology Winner
One Show Use of Technology / Location-Based Services or Proximity Marketing Silver
New York Festivals Mobile - Interactive Applications Third
Creative Showcase 2015 Creative Showcase: Best of the Best Winner
Hyundai Website Mobius Digital Certificate

2016

Rip Curl    
WARC Innovation Product or Service Innovation Award Gold Award
WARC Innovation Channel Innovation Special Award for Channel Innovation