commbank.com.au

Delivering Australia’s #1 bank a reimagined online destination.

As digital partner, VML and I worked collaboratively with Commonwealth Bank to deliver a new way of representing a bank in the digital space. I helped create a revolutionary online banking website by delivering a Customer-Centric Banking experience, that evolved and changed based on the users interactions with the bank. 

Challenge

Being the most visited bank website in Australia meant we knew a lot about what our customers wanted, and we needed to rebuild our website from a totally consumer-centric point of view.

Idea

Redesigned the whole experience from the ground up, focusing on making it mobile-first, costumer-focused and as responsive and intuitive as possible. We created Customer-Centric Banking, an online banking experience that continuously & seamlessly tailored to you – wherever you are, and whatever device you’re using.

Result

Putting the customer’s goals at the centre of every interaction with the website yielded impressive results. Within the first week of launch there was a 289% increase in credit card applications, 305% increase in personal loan applications and 299% increase in transaction account applications.

Visit commbank.com.au