bankwest.com.au
Better Banking with A new shop front
Bankwest approached VML Australia with the task of relaunching the Bankwest digital shop front and creating an easy banking experience that would guide prospective and existing customers to a better future. The aim was to entice new visitors, while supporting existing customers, across all digital touch points.
I was the Design Lead responsible for redesigning the Bankwest digital shopfront. I worked closely with the Bankwest Brand Team and listening to all stakeholders in daily stand-ups to create design led solutions to business problems whilst making the site useful, usable, efficient and desirable. Challenges include how we make the website AA compliant with W3 Accessibility Guidelines across all platforms. Work with a client team who are in a different timezone (Perth). Create a Visual Design System that provides a consistent visual experience across multiple brand assets.
